Teaching kids compassion leads to socially responsible adults.

Unleash the power of choice. Let’s give our kids the facts on where their food comes from, including meat from animals, so they can make smart and conscious food decisions, all while developing empathy for their furry friends.


it's time for the talk

No, not that one silly. It’s time to talk to your kids about the reality of where our food comes from and allow them to make an informed decision for themselves about what they eat. We hear you. It seems big, scary, and hard to know how to approach it or where to begin. Never fear, we are here to help.

Educate our children

We believe that children should learn about the truth behind the meat industry and how their dietary choices affect animal welfare and the environment. The industry often hides the pain and fear animals experience before ending up on our plates. In the UK, almost 1,000,000 pigs are slaughtered each month, and reducing meat consumption can greatly help in mitigating climate change.

to empower children with knowledge and compassion, so they can make informed choices for a better future.

WHY TALK TO YOUR KIDS?

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First, teaching children about where meat comes from can help them understand the ethical implications of their food choices. Many people are unaware of the conditions in which animals are raised for meat, and may not realize the suffering that is often involved. By educating children about the realities of factory farming, parents can help them develop empathy for animals and make more compassionate food choices.

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Second, it is important for children to understand the connections between their food choices and the environment. Raising animals for meat is a significant contributor to climate change, deforestation, and water pollution. By educating children about these impacts, they can make more informed choices about what they eat and how they can help protect the planet.

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Third, educating children about where meat comes from can help them develop healthy eating habits. A diet that is high in animal products has been linked to a range of health problems, including heart disease, cancer, and obesity. By teaching children about the health benefits of plant-based foods, parents can help them make healthier choices that will benefit them in the long term.

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Overall, educating children about the reality of where meat comes from can help them make more informed, ethical, and healthy food choices, and also help them understand the impact of their choices on the environment.

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